How Important is a Mission?

I’m not talking about a trip to Mars or an African safari. This is all about creating a Mission Statement for an organization. Some business owners aren’t into this “fluff” and would just prefer to get stuff done. I for one, believe that a well-constructed corporate mission statement speaks volumes about who you are and what you stand for. This isn’t some future thing that you want to aspire to, it’s about today and how you make your decisions, who you hire and what kind of customer you work for.

At Goodco, we created a mission statement that has stood the test of time for us after almost 16 years in business. “Create a culture where employees enjoy what they do and are empowered to make the customer’s experience so positive that they have no choice but to use us again and again.” This speaks to the two most important parts of our business…our employees and our customers. I’ve always said that if you take care of your employees, they’ll take care of your customers. If you do those two things right, your business should be healthy and profitable. I encourage other business owners to consider the exercise of creating a meaningful mission statement for their organization, as well as their customers.